Consider Philanthropy As A Way To Make A Difference

Giving back to the community can be good for business. That’s because philanthropy can help businesses build a positive reputation and establish relationships with customers, employees, and other stakeholders. In fact, research shows that companies that engage in philanthropic activities have better employee morale and are more likely to attract and retain customers. And while philanthropy can take many different forms, company Giving Programs are a great way for businesses to get started. If you’re thinking about starting a Giving Program at your business, here are some tips from Universal Events Inc to get you started.

Many businesses have reaped the rewards of philanthropic involvement, whether through donations or corporate volunteer programs. For instance, Microsoft made a commitment to bring technology to underserved communities with their Technology Access Program and has seen great success in doing so. Dell Technologies’ Social Good Relief Fund allocated over $30 million towards efforts protecting vulnerable populations during the pandemic period. Target donated over $500 million in support of communities around the world in 2020, directing their funds towards racial equity initiatives and K-12 education projects. Through their philanthropic efforts, these business giants have demonstrated that charity can truly make a difference for those who need it most.

One of the most important ways businesses can give back to the community is by supporting local charities and initiatives. Whether it be through a one-time donation or an ongoing partnership, companies that make an effort to donate money and goods to charities in need are valuable assets to the surrounding community. An even more beneficial way for businesses to donate their time and resources to the community is through volunteer work. Businesses that form teams of employees to take part in activities such as cleaning up local parks, helping build homes, or providing free services or goods to those less fortunate, go above and beyond what traditional donations provide. Although these sorts of acts may not be incredibly financially rewarding for businesses, they will ultimately show their commitment and service to those within the area in which they operate.

One of the best ways to make a positive impact in the world is for businesses to get onboard with philanthropy. The reasons for why this can be so beneficial are numerous – from being able to support causes that matter, to boosting brand value and garnering consumer loyalty, to developing valuable connections within the community. Philanthropic investments also have the potential to lead to improved workplace morale and appreciation from employees as well – it shows your team you care about which causes you invest your efforts into and that those matters have significance to the company ethos. Although businesses may feel an initial hesitancy towards taking on philanthropic work, it’s certainly worth considering!